The practice of public relations varies throughout the world. Regardless of cultural differences from one country to another, all Rotary clubs have audiences with whom they should communicate, including the media, local government officials, the business community, civic leaders, and other organizations, as well as qualified prospective members and people directly affected by Rotary service projects. Developing a message for these audiences and finding an appropriate way to deliver it is public relations in action.
The District 6460 Public Relations chair, Allen Stare is offering to visit your club meeting and provide a program on "Telling Our Story". This is the focus on the use of the new Rotary brand for getting the message to the public about our organization. Please contact Allen at his email address: firstname.lastname@example.org. More information is available here.